Equifax data drives the business risk, marketing and strategic decisions of many of Australia’s largest businesses.




Location: Level 15, 100 Arthur Street, North Sydney 2060


Equifax powers the financial future of individuals and organisations around the world. Using the combined strength of unique trusted data, technology and innovative analytics, Equifax has grown from a consumer credit company into a leading provider of insights and knowledge that helps its customers make informed decisions. The company organises, assimilates and analyses data on more than 820 million consumers and more than 91 million businesses worldwide, and its database includes employee data contributed from more than 6,600 employers.

Headquartered in Atlanta, Ga., Equifax operates or has investments in 24 countries in North America, Central and South America, Europe and more recently in the Asia Pacific region, with the acquisition of Veda, a data analytics company and the leading provider of credit information and analysis in Australia and New Zealand. Combined the companies bring nearly 170 years of data and insights experience to the marketplace.

Equifax is a member of Standard & Poor’s (S&P) 500® Index, and its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. Equifax employs approximately 9,400 employees worldwide.

How PSMA Data is used

PSMA data flows throughout Equifax products which include self-serve batch and API solutions, campaign management and analysis services and customised consulting projects with in-depth custom segmentation, modelling and brand tracking.

  • Correct, validate and append consumer and business data
  • Merge customer data into a single customer view
  • Segment your customers to better understand your market penetration
  • Find other customers that are similar to your best performing customers