New, but not born yesterday.

Today, we released an updated brand identity, which includes new logos, colours and fonts.  You’ll see the new look anywhere we’re out in public, like our websites, Twitter, LinkedIn and very soon you’ll see it in our products too.   

Our business has grown and evolved over the years and we felt change was necessary. The idea was simple: to put in place a brand that reflects our transition from a wholesaler of government data to a critical collaborator in a growing data marketplace. With disparity in the identity and the look and feel of our PSMA and Geoscape brands, we couldn’t get to the heart of our brand promise.  So we went to work on brand alignment and rebranding initiatives.   

What’s changed 

What you’ll see today is an early look at our new branding before we talk to the wider market, including a refreshed visual identity and tone of voice for both PSMA and Geoscape to reflect who we are today and to symbolise our future.  

After careful consideration, we chose new logos to reflect a more modern look and capture the innovative business practices and culture that we live and breathe.  


Our new website properties provide a clear message of who we are, what we stand for and where our values lie when developing, delivering and maintaining our data.   

The new websites offer a clean and consistent look and feel and direct you to the information most relevant to you. They work seamlessly across devices, making it easy to navigate. And they will continue to be enhanced with new content and features over coming months.  


Building relevancy and engagement with our audiences is crucial so we’ve introduced a new social channel for our Developers along with a dedicated Geoscape twitter channel.  

Our social channels – LinkedIn and Twitter – have been updated with the new branding. We now have a dedicated Geoscape Twitter for all Product news and Geoscape Developer Twitter channel supports our API and Beta Program conversations. You might like to follow our Geoscape showcase page on LinkedIn too. 

Our future 

We don’t intend to stop here. Hot on the heels of our new brand in 2019-20 will come a refreshed partner program, new and enhanced product offerings and new ways to access our data. We have big plans and we know our partners will continue to grow and evolve with us as we bring the future to life.   

We’ll continue to use our digital and social channels to regularly communicate. Through blog posts, articles, eBooks, case studies, videos and use cases, we will arm you with the tools you need to get the most from our offerings and communicate this value to your own customers.   

What happens next?  

The task in the coming months will be to update all our marketing material with new logos and copy. We realise that implementing new branding is a process that involves many steps and takes some time, so we will finalise it gradually.  

PSMA Australia has been serving the national community for more than 20 years and while it has grown and changed, the core values of being passionate about people, having proven knowledge, a leader’s mindset and being respectful collaborators remain our focus.  

We listen, we care, and we deliver.  We love what we do and do our best to deliver a key partnership service at all levels.