PSMA's story

PSMA Australia’s goal is to facilitate broad and sustainable access to high-quality location data.

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PSMA Australia is a small organisation based in Canberra. A unique response to Australia’s federation, PSMA was formed by the governments of Australia in 1993 to collate, transform and deliver their location data as national datasets.

PSMA Australia’s goal is to facilitate broad and sustainable access to high-quality location data.

We offer foundation national spatial information derived from the authoritative data sources of Australia’s federal, state and territory governments.

Our datasets cover geocoded addresses, roads, cadastral parcels, administrative boundaries, features of interest and more.

Our flagship product is G-NAF, Australia’s most comprehensive geocoded, physical address database.

G-NAF is used across government and industry to verify addresses, identify addresses on a map, and to link statistical, business and crowdsourced data. G-NAF underpins policy, programs and business systems supporting the delivery of key services to Australians, including emergency response, human services, insurance, telecommunications and navigation.

In an environment of ever-increasing fiscal challenges for governments, PSMA continues to provide an independent and self-funded means for Australian governments to collaborate on national geospatial matters to provide fundamental infrastructure for a digital world.

Fast facts on PSMA

  • An unlisted public company established under the Corporations Act 2001, limited by shares, owned by the Commonwealth, state and territory governments (single share each)
  • Governments licence their data to the company
  • PSMA Australia facilitates data integration and acts as a ‘wholesaler’to the private sector: - the company determines the datasets to be assembled and defines the detailed specifications for the assembly and integration of the datasets - the assembly and maintenance of the datasets is outsourced through competitive tendering to data managers
  • Revenue is generated through data licensing of integrated national datasets and data supply agreements
  • Revenue is used to maintain existing datasets and investigate and assemble new national datasets
  • Government owned……but not government funded.

The Governance of PSMA

As with all companies, appropriate governance arrangements were established, and board protocols determined. PSMA Australia decisions are made by consensus, and vigorous debate is encouraged around the board table. To assist in the development of options for board consideration, committees of directors operate to consider technical, audit and operational issues. Technical experts are engaged to assist committees as appropriate, and workshops of stakeholders convened to source input into evaluating opportunities for extended or enhanced datasets or themes.

Although, as of note there are some unusual dynamics in the PSMA governance framework. These include the influence of:

  • Australia’s Federal system 
  • Opinions about the role of government
  • The identity of the shareholders
  • The Westminster system’s Ministerial/public service dynamic

Key Stakeholders in the PSMA supply chain


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